HIGHS Beauty Care Marketing Channel Evolution Haixin Huang Fei Meng
Financial Analysis
In January 2019, I visited HIGHS Beauty Care, one of the leading beauty products manufacturer in China, for my internship assignment. As a brand management and marketing consultant, I was assigned the job to analyze and optimize HIGHS Beauty Care Marketing Channel Evolution and how can I improve marketing campaigns to drive sales growth for this brand. review The visit went exceptionally well because of the excellent training in their marketing department, the enthusiasm and professionalism of their people, the impressive customer service, and their innovative
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My name is Haixin Huang Fei Meng, and I have a Bachelor’s degree in Marketing from Xiamen University. I worked at a marketing company for two years after graduation before I decided to become a freelance writer. I enjoy writing stories, analyzing statistics and marketing. I have a passion for business, and I have been actively engaging with it for about two years. I am now working as a freelance writer. I am a full-time employee of my writing agency, and I get to
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It is an exciting time to be an entrepreneur. More than ever, the market is demanding to know, to trust, and to love the products you put on your shelves. Today, the market is more competitive than ever, with a greater abundance of choice. HIGHS Beauty Care has taken a bold and innovative approach to the industry. A brand that is passionate about delivering high-quality products and offering a convenient, high-touch shopping experience. Their strategy is based on the idea of “One Store, Many Path
Porters Model Analysis
In this essay, I will examine HIGHS Beauty Care Marketing Channel Evolution Haixin Huang Fei Meng’s case study as a Porters’ Five Forces Analysis. As Porters’ Five Forces is an essential framework to understand competitive dynamics, this essay intends to use Porters’ Five Forces model analysis to analyze and understand HIGHS Beauty Care Marketing Channel Evolution. Porter’s Five Forces Model Analysis: 1. Strategic Direction Porter’s Five Forces framework highlights
Case Study Analysis
I have worked as a sales manager at HIGHS Beauty Care for more than 5 years. Since the brand’s creation in 2015, the HIGHS Beauty Care sales force has seen rapid growth, with a team of 100 plus staff members selling a broad range of cosmetics and skincare products at over 200 local branches. This rapid growth was mainly due to the efforts of our sales force, who have successfully expanded the brand’s sales network, built strategic partnerships, and strengthened customer
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I had the opportunity to work with HIGHS Beauty Care as a case study writer for their marketing channel evolution. I started with the research phase, interviewing stakeholders, studying the existing market, understanding their target audience, and analyzing competitors. Based on the insights, we crafted a strategy for their channel evolution. First, we decided to focus on social media marketing. This was because we found that it was an effective way to connect with their target audience. We developed a plan for social media campaigns, including targeting, content creation
BCG Matrix Analysis
First of all, my work is for one HIGHS Beauty Care Co., Ltd., a well-known brand in the beauty industry in China. The company has been established more than 30 years ago and is well-known for its high-quality products, innovative development, and successful marketing strategies. Based on my current work on the company’s HIGHS Beauty Care channel marketing channel evolution, I have identified the following challenges: 1. Increasing competition: HIGHS Beauty Care has experienced continuous growth and