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  • Health Stop B Starting Up Regina E Herzlinger

    Health Stop B Starting Up Regina E Herzlinger

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  • The Hertz Corporation B Timothy A Luehrman Douglas C Scott

    The Hertz Corporation B Timothy A Luehrman Douglas C Scott

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  • Thinking Strategically About Communication June West 2001

    Thinking Strategically About Communication June West 2001

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    My background is in the finance industry, working as an account manager for a major French bank for over a decade. In early 2021, Michelin launched a major Digital Transformation program to modernize the way they do business, to increase efficiency and profitability, and to respond to the growing demand for their services. The program was a significant departure from their traditional model, where marketing and sales had been heavily reliant on a physical store network, and relied heavily on traditional marketing activities such as sales promotion, direct mail, and traditional out

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    Michelin’s digital transformation is a significant process aimed at modernizing and enhancing its digital strategy. With the aim to enhance customer experience, reduce operational costs, and provide innovative products, Michelin is relying on technology to achieve these objectives. The company is working with the technology firm, Adobe, to achieve this objective by reimagining the customer journey, and it is a major part of Michelin’s culture. Michelin’s Digital Transformation and Culture 2021: In Depth For Michelin