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  • Aromatic Intelligence Launch Perfume Brand with AI

    Aromatic Intelligence Launch Perfume Brand with AI

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    Introducing Aromatic Intelligence, a brand of premium perfumes. It was an overwhelming task to bring out a perfume range with the expertise and the finesse that we need. The first and foremost challenge was the fact that there was a huge demand for high-end perfumes, which did not offer the same level of experience as Aromatic Intelligence. The second was to ensure that we did not compromise on the quality of the perfume itself, given that it would be used only on a special occasion. I

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  • Preventing Slippery Slope Joan Fontrodona

    Preventing Slippery Slope Joan Fontrodona

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  • Altius Golf and the Fighter Brand Robert J Dolan Sunru Yong 2013

    Altius Golf and the Fighter Brand Robert J Dolan Sunru Yong 2013

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    I don’t know about you, but for me, it’s a simple thing to remember. I always wanted to see Altius Golf in action. My brother-in-law has an Altius 728, which was his personalized club for his wedding last year. I remember visiting the Altius booth at the Nike show this year, and even though I was more interested in the new Nike 978 (my favorite), I really wanted to see their new products. And so, after my brother-

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    In March 2013, the world’s most respected international brand management expert, Robert J Dolan Sunru Yong, released his latest book titled “The High Cost of Low Excellence.” At a conference sponsored by the Asia Pacific Research Foundation and hosted by the Harvard Business School Club of Hong Kong, Mr. Sunru talked about a subject that has become an increasingly important focus for business leaders in today’s global economy. The subject of this year’s Altius International Seminar in Singapore was “How to be a Fighter.”

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  • Mastercard Labs B Supplement Linda A Hill Sunil Gupta Emily Tedards Julia Kelley 2022

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  • Charts in the Time of Cholera B Saving Lives with Data Visualizations in the 21st Century Tatiana Batova Thomas Adkins

    Charts in the Time of Cholera B Saving Lives with Data Visualizations in the 21st Century Tatiana Batova Thomas Adkins

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  • CrowdStrike On a Mission to Protect Robert Siegel Lucy Montgomery 2021

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  • Perfect Storm over Zurich Airport A Abridged Michael L Tushman CarinIsabel Knoop 2012

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    In April 2011, the Swiss airline Swiss international airlines’ flight number S45 was en route to Helsinki, Finland, from Zurich airport when, for reasons yet unknown, the flight broke down. The captain ordered a landing at Zürich-Kloten airport and the flight continued with the assistance of the FAA. The flight was operated on Swiss’s 777-300ER (ER) – Boeing 777-300ER. There were 115 passengers, 10 crew

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  • What Went Wrong with Boeings 737 Max William W George Amram Migdal 2020

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  • Bombardier Canada vs Brazil at the WTO Rawi Abdelal Laura Alfaro Brett Laschinger 2003

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