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  • Direct to Market or Centralised Distribution

    Direct to Market or Centralised Distribution

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    Direct to Market (DTM) We are a marketing agency, so we help small to large businesses to promote their products to a global audience. We specialise in branding, packaging, distribution, sales, and marketing. Our service ranges from conceptualisation and creative design to print and distribution of merchandise. Our company started in the year 2017 with an investment of $1 million, and it’s grown into a successful branding agency. We focus on generating revenue through a direct-

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    Case Study: Direct to Market or Centralised Distribution I started out as a small-town salesperson and was able to build a successful career with direct marketing techniques. As a young salesperson, I remember the challenges of marketing on a tight budget. But with time, I learned the key to successful direct marketing — 1. Focus on the Benefits Marketing on a budget requires a clear focus on the benefits of your product. Use examples from your customers to emphasise the benefits they get. For instance, let’s say you

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    The world is moving toward digital transformation. In order to remain relevant, organizations need to be ready to move their operations and products to digital world. A major benefit of moving to a digital world is a direct market or a centralized distribution. Direct to market (D2M) refers to direct selling to customers without middlemen, which eliminates costly overhead and reduces costs. While centralized distribution eliminates many of the middlemen, it can sometimes limit your brand, or it may be more complicated than D2M. In D2M, every step is done directly

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    As someone who has been at the helm of a successful business in the past, I have observed two marketing strategies — Direct to Market (D2M) and Centralised Distribution (CD). Both the strategies have proven to be successful in generating new leads, improving brand recall, and increasing sales volume, and are being used increasingly by many companies, especially B2B companies that sell products. D2M refers to the process of targeting potential customers directly using direct marketing channels, such as email, direct mail, and mobile marketing. These channels

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    Direct to Market or Centralised Distribution is a distribution model that involves retailers such as Whole Foods Market to sell direct to consumer. read This model has become very popular among small and medium-sized businesses because it offers the advantage of being able to maintain complete control over pricing and marketing. This type of distribution model allows businesses to sell directly to consumers without having to go through traditional retailers like supermarkets. 1. Competitive Landscape In the direct to market distribution model, retailers are directly selling to the

  • Nemus Can NonFungible Tokens Save the Amazon Rainforest Ning Su Labiba Islam

    Nemus Can NonFungible Tokens Save the Amazon Rainforest Ning Su Labiba Islam

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    In the Amazon rainforest, thousands of plant and animal species face extinction due to deforestation, logging, and hunting. The Amazon is home to an estimated 10,000 species of trees, 1,000 bird species, and 300 animal species. These rainforests support over half of the world’s bird species, which are particularly vulnerable to habitat loss, poisoning, and hunting. Additionally, the deforestation has led to an increase in greenhouse gases that contribute to global warming

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    Nemus, a non-fungible tokens company, has announced its first project, which is to establish a NFT marketplace with its token, “Nemus’ Token”. The main objective of the project is to save the Amazon rainforest, which is the largest rainforest in the world. Nemus’ founder and CEO, James Rowe, has made an unprecedented donation of his NFT art, a tree with over 165 thousand NFT, to help the environment. With the donation, the project a

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    I used a unique non-fungible token system by NEM (Nemesis Enterprise Token) called Nemus Can save the Amazon Rainforest. Nemus is an ERC20 standard token. You can buy, sell or trade the tokens on the decentralized exchange of KOV. KOV has been working on reducing the Amazon Rainforest destruction by creating a digital currency that will enable sustainable funding. The platform also provides an ecosystem of decentralized organizations that will provide clean water, provide sustainable healthcare

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    “Nemus is a blockchain platform that provides a solution to tackle the challenge of preserving the Amazon Rainforest. This platform utilizes non-fungible tokens (NFTs) to incentivize conservation, engage communities, and raise public awareness. The technology’s goal is to create value for both buyers and sellers. I was honored to be invited by Nemus to write about this groundbreaking project. My experience and opinion have influenced my analysis. As an Amazon conservationist, I have witnessed firsthand

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  • Bidcorp Baltics Contextually Intelligent Leadership of Entrepreneurial Food Services Caren Scheepers Chantal Ramsingh 2018

    Bidcorp Baltics Contextually Intelligent Leadership of Entrepreneurial Food Services Caren Scheepers Chantal Ramsingh 2018

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    I believe that a company’s leadership is a vital tool that can be used to enhance the business’s profitability. One of the most significant ways this leadership can be done is by creating a culture of customer-centricity. As a food service company that delivers food to the customers’ doors, Bidcorp Baltics offers an opportunity for entrepreneurs to enhance their leadership. Bidcorp Baltics is an innovative logistics service that offers solutions to companies that need to transport their products from one point to another. We have been in the

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    The world is constantly changing, and new opportunities are constantly emerging. Go Here Bidcorp Baltics, the subsidiary of the Bidcorp Group, a world leader in procurement solutions, has been a pioneer in the Baltic region. Bidcorp Baltics is headquartered in Tallinn, Estonia, and employs approximately 5,200 people across 40 countries. Bidcorp Baltics specializes in the procurement of goods and services for the region, offering tailored procure

  • Russia The End of a Time of Troubles Rawi Abdelal 2001

    Russia The End of a Time of Troubles Rawi Abdelal 2001

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    In 1990s, Russia became one of the greatest economic, political, social, and cultural revolutions in history, which began in 1989 with the dissolution of the Soviet Union, and ended on 14th January 2001 when former President Boris Yeltsin stepped down. Although Russia was not an easy country to visit, I nevertheless traveled all over Russia, covering a wide range of destinations, and witnessing numerous historical and cultural landmarks, and having a few personal anecdotes that I could share

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    When the Caspian Sea dries up, this region is gone, forever. When the Black Sea gets too shallow, this region is swallowed into the Black Sea. This is a fact that was not too hard to observe: in the spring of 1991, a small group of students from the Institute of World Economy and International Relations (IWE), on a visit to the Caspian Sea, witnessed something incredible: at low tide, it was possible to go to the coasts of Armenia and Azerbaijan, to

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  • LVMH Mot HennessyLouis Vuitton The Rise of Talentism Godart Frederic Andrew Shipilov Nancy Leung 2014

    LVMH Mot HennessyLouis Vuitton The Rise of Talentism Godart Frederic Andrew Shipilov Nancy Leung 2014

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    “Being an exceptional company requires you to attract the best talent at all levels. We have a long history in the “best and brightest” program at LVMH. view it As the company grows and expands, so does our selection process for future executives. “We do not offer one-size-fits-all programs,” explains Freddy Godart, Chief Human Resource Officer for LVMH. “Each program has its own objectives and goals, and it is always a collaborative process with senior executives, HR, and recruiting.”

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  • Guide Dogs for the Blind Association Allen S Grossman Jane WeiSkillern Kristin J Lieb

    Guide Dogs for the Blind Association Allen S Grossman Jane WeiSkillern Kristin J Lieb

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    Guide Dogs for the Blind Association (GDBA) is a non-profit organization that works to end blindness through providing specially trained Guide Dogs to children, adults, and seniors. Their mission is to improve lives by providing these incredible tools to those who desperately need them. I became interested in this organization when I was a college student and experienced first-hand the positive impact of a Guide Dog on my life. I spent 6 months training with a Dog and learned so much about being an accessible companion. As the Dog’s

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  • Danone Adopting Integrated Reporting or Not A DianeLaure Arjalies Michelle Rodrigue Delphine Gibassier Ken Mark 2018

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    Danone’s global mission is “to be a high-performance company in every aspect of life” in their most recent sustainability report released last month. click here for info This report covers everything from their “own production,” “consumer products,” and “suppliers” to “nature, health, safety, and the environment” (Danone 2017, 1). The report uses the Porter’s Diamond Framework and presents three core results: “1. Better Consumer Experience (Sustainability Performance) (2)” (Danone

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    Danone is not just a giant conglomerate, but a unique business entity that encompasses a range of brands, with operations in almost 100 countries. While the brand’s products can be found in 97% of households in France, in many parts of the world, they also include brands such as “Danone Active Nutrition”, “Danone Baby Nutrition” and “Danone EasyBake”. It’s a business model that is not only profitable, but sustainable. Danone,

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  • Concise Industries Pvt Ltd Capital Budgeting in Uncertain Times Priti Yadav Pratap C Biswal 2023

    Concise Industries Pvt Ltd Capital Budgeting in Uncertain Times Priti Yadav Pratap C Biswal 2023

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  • STEPN Preempting a Death Spiral Baohong Sun Jian Chen

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