MediaTek From Feature Phones to Smartphones Willy Shih 2014
BCG Matrix Analysis
In recent years, Taiwan’s semiconductor industry has come into the spotlight. In the 2014 “BCG Matrix Analysis,” MediaTek was evaluated for its market share and financial performance relative to other smartphone manufacturers in terms of its market value, sales, revenues, profits, and net cash flow. The analysis found that, for MediaTek, the key growth driver is the increasing share of feature phones, which were not considered part of the original research methodology. Home MediaTek is well-positioned to
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The first generation of MediaTek-powered feature phones were meant to bridge the gap between basic handsets and smartphones. But the company soon discovered that its strategy was misguided, and by 2014, it had realized that its true strength was in mobile chipsets. Today, MediaTek dominates the smartphone market. This is all thanks to its innovative technology, excellent pricing, and its ability to produce quality products. This is a significant shift in MediaTek’s strategy, which began with the first
Financial Analysis
-MediaTek was a semiconductor maker before that it started the development of mobile operating system based on Linux. -In 2004, when they moved to Taiwan, the company started to produce smartphones for the global market. -Due to the high cost of assembling high-end smartphones in China, the cost of the chips decreased rapidly. -In 2008, MediaTek joined Huawei’s R&D and marketing alliance, and the price of the chips continued
Marketing Plan
My research on MediaTek From Feature Phones to Smartphones in 2014 revealed that the company’s marketing strategies have been unconventional, bold, and effective. The company’s branding, advertising, and product design are distinct from those of other smartphone companies. As a result, MediaTek has gained a reputation for its unique and innovative products. The company’s strategy for generating consumer interest and acquiring new customers revolves around the unique qualities of its products and services. First,
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MediaTek was founded in 2001, and it started as a small PCB fabrication plant. In 2004, the company was acquired by Marvell Technology Group. Marvell was a fabless semiconductor firm that was making money on the IP market, but MediaTek decided to make its own chips to better control its market share. MediaTek quickly became a dominant player, and today, the company produces almost half of all smartphones worldwide. This growth was due, in large part, to Media
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The first time I encountered MediaTek chipset, the mobile phone market in Southeast Asia was the 3G era. As the world’s first mobile platform for 3G, MediaTek chipset was positioned in feature phones that could be used only in basic network connection areas. Its performance was outstanding, and the mobile phone market was revolutionized by the first-generation MediaTek. Since then, the company has become a household name for mobile chip manufacturing. With their chips for mid-range and high-end
PESTEL Analysis
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VRIO Analysis
As a Chinese company, one would expect that MediaTek, a renowned semiconductor manufacturer, has played significant role in the development and production of the global smartphone industry. Indeed, it seems to be true as the company, with a dominant share of smartphone semiconductors globally, has been consistently gaining market share (Dunn, et al., 2016). However, notably, the company has been growing at a slower pace than its competitors, particularly in developing countries. This is partly due to the