Category: Management Case Studies

Cyber Breach at Target Suraj Srinivasan Lynn S Paine Neeraj Goyal 2016

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At Target, a company that sells everything from shoes to clothes, a massive data breach took place which resulted in the loss of sensitive customer data. The incident occurred in July 2013 and has been referred to as one of the largest breaches in history. Target’s chief information security officer, Marc D. Smith, has said that the breach was caused by hackers getting in through a vulnerability in the company’s payment system. I’ve been covering the Target story ever since, and there are few insights that

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Suddenly, a large percentage of Target’s payment information was compromised through a cyber attack on the company’s data center. While the incident was a breach, it also highlighted several flaws in the company’s defenses. While most of the breach happened in November, Target has made it public and reported that customer data was taken by the hackers. The attackers used a phishing scheme to trick the company into sharing the personal information of millions of customers. The attackers were able to bypass Target’s multi-factor authentication

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At first blush, it looks like a major data breach from Target Corporation, one that could have ripple effects beyond the retail giant. On December 14, 2013, a man named 12-year-old Kyle Rittenhouse entered the company’s headquarters in Minneapolis and hacked into the retailer’s systems using stolen personal information from as many as 70 million credit and debit cards issued by the company. The data Rittenhouse stole included names, addresses, social security numbers, birth

Tommy Makhatho and Bibi Cash Carry Compete Against Retail Giants Anthony WilsonPrangley Tumelo Chaka Michael Goldman

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In the local market, tommy makhatho and bibi cash carry are among the fastest growing, multi-brand stores that are targeting a 20% share of the growing middle-class consumer market. Tommy is a retailer with four branches, four car wash services and a variety of retail services across klerksdorp, north west and umtata. Their flagship store is situated at t-square in klerksdorp. Bibi’s stores are located in mokopane, haberg-vallei

Richard Jenkins John J Gabarro Andrew Burtis

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Winning with Marketing Michael R Pearce

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Atomwise Strategic Opportunities in AI for Pharma Satish Tadikonda 2023

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In a report published last week, IBM announced that the IBM China Development Lab (IBCDL) Shanghai, has successfully tested its first IBM POWER9 System for datacenter workloads. The testing was conducted at IBM Shanghai datacenter, powered by IBM Watson for Analytics Services. IBM Watson is an artificial intelligence platform developed by IBM, which uses machine learning to analyze large volumes of unstructured data. The company’s research and development center in Shanghai has dedicated itself to accelerate the commercialization of Watson’s analytics and AI capabilities in China.

Uber Applying Machine Learning to Improve the Customer Experience Mohanbir Sawhney Birju Shah Ryan Yu Evgeny Rubtsov Pallavi Goodman 2020

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Machine learning has been around for a few decades now, and the impact has been exponential. But nowhere have its applications in the tech industry been as evident as in the automobile industry. The Uber App offers an excellent example. Uber was built using a lot of machine learning algorithms, with the help of Amazon’s machine learning product Amazon SageMaker. This application uses real-time data, predictive analysis, and predictive modeling techniques, to optimize the entire ride-hailing system for the best possible customer experience. Uber

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3M Chile Health Care Products B Terry H Deutscher Daniel D Campbell

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Scentsational shift Exploring a repositioning for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat

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