Category: Ivey Business School Case Studies

The Summit AI Fund Blueprint Peter Belmi Stephen E Maiden

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Komatsu and Smart Construction Rajiv Lal David J Collis Akiko Saito 2020

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Komatsu Ltd is a multinational company, headquartered in Tokyo, Japan. It is one of the world’s largest manufacturers of construction machinery, mining machinery, and industrial equipment. It is present in over 170 countries, serving customers in various segments of the market. As a leader in the industry, it competes with many other major players such as Caterpillar, John Deere, and Volvo Construction Equipment. In recent years, Komatsu has made a bold move towards the

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Note on Trade Secrets and Covenants not to Compete Robert C Pozen Megan Barbero

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Starbucks Venti Leases Vaughan Radcliffe Mitchell Stein Caleb Yong 2019

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Rachael Ray Cooking Up a Brand Boris Groysberg Robin Abrahams Kerry Herman 2019

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Centennial Pharmaceutical Corporation Kenneth Eades 2004

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The Aspen Institute An Enterprise Strategy for Ideas Caroline Elkins Kerry Herman

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Design Thinking for Data Science Note Michael Parzen Eddie Lin Douglas Ng Jessie Li 2023

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Understanding Consumer Responses to Brand Activism Serena Hagerty Luca Cian Industry Note Feb 25 2025 895

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Columbias Final Mission Abridged A Amy C Edmondson Kerry Herman 2012

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On March 27, 1944, an all-American team of scientists, engineers, military personnel, and support staff embarked on a mission that would change the world forever. The team comprised some of the most brilliant minds in America’s post-WWII era. Their mission was to design and build a plane that could fly over 2,000 miles non-stop with a payload of only 10 passengers. Their plane, designed by the likes of General Jimmy Doolittle, was not only the fastest plane

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A final mission a bridge between nations to achieve strategic objectives. Columbia’s final mission was in the middle of a war zone, the US-Columbia partnership was to find a bridge that would connect two nations (Brazil and Uruguay) through strategic objectives. Columbia was ready and willing, but as always, the US has to pay a price. This mission was to create a bridge between two nations, the bridge had been in the works for 2 years, and as per the agreement, both sides should have a 75% st