Category: Ivey Business School Case Studies

  • Merlion Investments Investing in Collectible Assets Philip Zerrillo Matthew Dearth 2020

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    “It is well known that collectibles are the fastest growing asset class, a fact that is also evident in my investment research. The ‘Merlion’ investment, being my first entry, is an ideal example of collectibles’ potential. The Merlion Investments I created is an unconventional investment approach and strategic venture. I will share my in-depth research and strategy in this case study.” In today’s market climate, a new trend has emerged that is known as collectibles’ invest

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    “I was once a Walt Disney fanboy. The company’s theme parks and movies held a special place in my heart and were the centerpieces of my childhood. But I had a growing disillusionment, for Disney was no longer the benevolent organization it used to be.”. I grew up watching the Disney animations on TV, then attended my first Disneyland’s party at age seven. Disneyland’s rides were exciting and fun. Then the company started focusing on TV production. The theme parks fell into decl

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    “The Walt Disney Company (NYSE:DIS) is a multinational media and entertainment giant that operates in diverse businesses, including animation, broadcast, and cable networks, theme parks, and consumer products. In recent years, the company has moved into the growing video streaming market, competing with Netflix, Apple TV+, Hulu, and Amazon Prime Video. With its investments, streaming services, and content acquisitions, Disney has grown its revenue from $17.4 billion in 2018 to $40

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    “In the wake of the covid-19 pandemic, most major entertainment businesses have been hit hard by the ‘new reality’. Traditional TV and movie business models have been severely disrupted. This case study analyses one of the world’s biggest entertainment and media companies: The Walt Disney Company. Disney is known for its iconic brands, including Disney, Pixar, Marvel, and Star Wars. look at these guys The company has experienced significant growth during the covid-19 pandemic with the addition of Disney+ and Hulu.

  • Dassai Opening a Sake Brewery in the United States Yuri Taira Lisa Cavanaugh Rui Jorge B Basto da Silva

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    Opening a Sake Brewery in the United States In recent years, there have been a few successful Sake Breweries opening in the United States. They have received both recognition and criticisms for various reasons. However, a Sake Brewery in the United States seems impossible to implement. Sake is an essential part of Japanese culture. It has an intricate history, culture, and aroma that must be preserved, unlike any other alcoholic beverage. It is produced through the method of traditional rice brewing. However, the Japanese government

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  • Note on Market Definition Segmentation and Targeting Note Marian Chapman Moore Kimberly A Whitler 2016

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  • Hopeworks Reaching a Turning Point Sheri Lambert Amy Lavin Charles Miller

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