Category: HBR Supply Chain Case Solutions

Note on Behavioral Pricing John T Gourville 1999

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“Porter’s five-element model of competitive strategy can be helpful in understanding different types of pricing behavior and their implications for marketing performance and profitability. However, Porter’s model is a highly abstract theoretical model that cannot describe every type of pricing behavior. It is necessary to have a set of concrete examples and specific case studies to illustrate this theory and its implications for practical situations. The following case study will focus on note on behavioral pricing, which is a type of behavioral pricing where a firm manipulates the product prices to favor certain

Problem Statement of the Case Study

Note on Behavioral Pricing: John T Gourville 1999 The text material presented herein is based on the author’s personal experience and research, and is presented here as a case study to be read by you. about his The purpose of this case study is to describe the theory, the methodology used to develop the theory, and the results of the research on this particular theory. Theory: Theory of Behavioral Pricing Theory of Behavioral Pricing Theory of Behavioral Pricing

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A Note on Behavioral Pricing: A Proposal for a Case Study. It was a cold, bleak night in mid-January 2000 when I finally took a long walk in my home town’s main street. It was during this walk that I happened to look down from the 14th floor of the downtown office building, across the river. I was stunned to see that the buildings on both sides of the river had the “new” rooflines—a very attractive sight—and that the buildings on the

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John Gourville is the Director of the Marketing Science Institute at Columbia Business School, where I am a Distinguished Fellow. My wife is the Director of the New York Stock Exchange Center on Stock Analysis and Portfolio Management at Columbia Business School. We have 2 kids, ages 14 and 12. i thought about this Let me tell you that when I wrote the book on Behavioral Pricing I was a struggling writer, living in a small apartment, with a small library, 15 years ago. I have an office at 9-10

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Porter’s Five Forces Analysis is a critical analysis of competition within a market. The model helps business leaders assess the competitive forces and forces of entry and exit. Porter’s Five Forces Analysis has become a commonly cited and widely used framework in marketing strategy, corporate management, and finance. I recommend John Gourville’s textbook on Porter’s Five Forces Analysis. You should also check out the Porter’s Five Forces Model. Here is an example of how Porter’s Five Forces Analysis is used:

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The paper argues for a “behavioral” pricing approach to price setting, meaning that prices are determined based on how consumers and firms perceive or behave towards goods and services, rather than simply based on the benefits they seek or want. The logic is simple: if customers want a certain product or service, they will pay the price that is based on their perceived benefit or desire. However, there is a problem with the idea of behavioral pricing: it assumes that the customer’s behavior is entirely consistent with the benefits the seller claims they will

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“The behavioral pricing approach focuses on the cognitive, emotional and decision-making aspects of consumer behavior. It allows researchers to gain insights into customers’ motivations and behavioral patterns, which can be applied to improve product design, pricing and marketing strategies. In this case study, I present a behavioral-pricing model for a popular branded beer. The brand name of the product is Blue Moon and it was introduced by Heineken USA, a subsidiary of the Dutch brewer Heineken International. The brand

Antigal Winery FamilyControlled Business Lucia Pierini Martin Roll Gianfranco Siciliano Zhijing Cao 2022

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Antigal Winery’s founders are Lucia Pierini, her husband Martin Roll, and her brother Gianfranco Siciliano. All three of them have a vast experience and expertise in wine making, distribution, marketing, sales, and overall management of wine businesses. After the first generation of founders retired, the current generation of the family decided to take control of the business. Lucia Pierini was the daughter of a well-known winemaker in the Napa Valley, California, who immigrated to Italy in the 1970

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Antigal Winery is located in the province of Sicily, Italy. other The winery has been in operation since 1968. In this business, the Antigal Winery Family holds control and has all the necessary resources. First, the winery’s main products are Sangiovese and Uva di Murazzano, a red wine grape variety. These two varieties are grown on the Antigal estate, while the winery has a land area of 57,000 square meters. The quality and reputation

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Antigal Winery is a familyowned business based in Sardinia. It was founded in 1930 by Luigi Pierini, who has been working as an agricultural scientist and wine producer. Since then, the business has grown to include a range of vineyards, which produce top-quality wines. see Antigal Winery has three different product lines: Sardinian red wines, Sardinian white wines, and Sardinian sparkling wines. The winery produces both bulk and labelled wines, and produces its w

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Based on the antigal winery, I believe that family control is present, as per the analysis in the porters model. Antigal wines are produced with great care and attention to detail, which is consistent with the Porter’s five forces model that analyzes competitive strengths. Furthermore, I feel that Antigal wines are known for their exceptional quality, which can also be attributed to the family’s control over the business. Antigal winery has been in the business since 2002, and its product range includes red

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I used Antigal Winery’s winery facilities from Lucia Pierini to make a case study on how a family-owned business can make a success of it. I have experience and knowledge to do this, and my experience is about my company, which I own and operate. My experience is in this, the winery, and it is not just limited to that. My company produces high-quality wines in a family-controlled environment. At Antigal Winery, I have worked since 2013, with a total of ten years

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As the owner and President of Antigal Winery FamilyControlled Business, I’ve known the Lucia Pierini Martin Roll Gianfranco Siciliano Zhijing Cao 2022 team for about 5 years. They are a diverse group with a shared commitment to quality, innovation, and excellence. Lucia is an accomplished winemaker with a long history in the industry. She first gained recognition when her family’s vineyard produced the iconic Chianti Classico Riserva in 2005. Since

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Antigal Winery FamilyControlled Business Lucia Pierini Martin Roll Gianfranco Siciliano Zhijing Cao 2022 My family’s history goes back centuries in the wine business and Antigal Winery is the latest addition to our portfolio. The winery was founded in 1950 when my grandfather started making small quantities of wine for family and friends. In the 1960s, he established the Antigal winery, which produced a small quantity of high-quality wine, primarily for

PhonTech Corporation Robert F Bruner 1996

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PhonTech Corporation (PCC) is a US-based company, founded by Robert F Bruner, who has over 40 years of experience in the field of language technologies. PCC’s objective is to create technological solutions that help in improving the quality and accuracy of spoken language comprehension. It uses various technologies like spoken language comprehension software, voice recognition software, speech recognition software, audio/video indexing software, and text-to-speech software. The company has a client base of about 150

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Problem Statement of the Case Study

I was an experienced teacher before coming to PhonTech Corporation Robert F Bruner 1996. I had 18 years teaching experience in one of the most prestigious high schools in my town and had taught subjects like literature, history, English, etc. site I had conducted more than 100 training programs in my 18 years and had developed more than 20 new training programs. I had also conducted training programs for teachers at all levels. I had worked as a school principal for one and half year and had brought huge success in terms of attend

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At PhonTech Corporation Robert F Bruner 1996 I was responsible for developing and directing our product marketing initiatives. I also worked closely with all departments and teams to ensure that each product met its goals, while maintaining the overall direction and objectives of the company. PhonTech is a successful mid-sized business that specializes in providing high-quality personal and home business communication products. We have a history of innovation, and we are committed to developing and delivering advanced, high-performance solutions to our customers.

Does Mattels Barbie Need a Makeover Karen Robson Stefanie Beninger 2016

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“It is time for Mattel’s Barbie to get a makeover,” is the headline on a story in Forbes, a magazine covering business, finance, technology, and politics. Forbes is an excellent resource, and its articles are widely read. It is easy to get a positive or negative tone in a Forbes story. The article by Forbes is about how the Barbie business, which was originally a line of dolls (dolls that could talk, sing, and dance) to encourage girls’ interest in reading, music, and sports, has

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Mattel’s “My First Barbie” line has been a massive success for over a decade, with sales figures regularly surpassing those of the toy’s older, high-profile counterpart, GI Joes. However, in 2007, the world’s largest toy company, which had once built its business around a classic, timeless doll, launched a line of “innovative dolls,” designed to “unleash the imagination” and “break new ground.” The line’s launch coincided with a “Bar

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Barbie is one of the most well-known and widely used dolls in the world, as evidenced by Mattel’s sales figures of over 15 million dolls sold every year. Over the last couple of years, Barbie has been the subject of a significant makeover, with new body designs, hairstyles, clothing, and accessories aimed at reaching a more diverse set of consumer tastes. While the makeover has been generally well-received, I would argue that Mattel’s efforts have been somewhat underwhelming compared

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“In recent times, Barbie has been going through a bit of an identity crisis. “She has been seen as being too feminine, too nurturing, and in some cases too childlike. Too late Barbie, get a makeover!” This is what some parents and toy experts have been saying about Barbie, and this was, in fact, the theme of a conference I had at the end of last year that was organised by Mattel. In this conference, Barbie was discussed in various ways and ways from the perspective of Barbie. I’

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Problem Statement of the Case Study

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Barilla Feeding the Future

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In 2016, Barilla Italy became an official partner of Feeding the Future, an initiative by the United Nations’ International Fund for Agricultural Development (IFAD), to reduce hunger and ensure adequate nutrition for children in developing countries. The project focuses on improving agricultural practices and food security by investing in sustainable, innovative solutions that benefit vulnerable families, and promote long-term development in local communities. The program has already implemented over 250,000 initiatives worldwide, and has

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Because of its long history in the past of Italian food, Barilla has become a company that delivers the best food in the world. This is not just a product but a brand, a culture and a mission. It is a mission that goes beyond serving great dishes and that is to support children and families in Italy with good nutrition. I remember a recent visit to a school in Milan where the children came back to their lessons with a smile on their faces, thanks to the fact that Barilla had provided them with school meals. And the parents,

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The LongTerm Care Promise Navigating Ethnocultural Senior Care in Ontario David Barrett Darren Tan Kyleigh Stubbs

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My personal story, as the LongTerm Care Promise Navigating Ethnocultural Senior Care in Ontario, is a story about the challenges and opportunities in delivering care services in Ontario’s ethnocultural seniors’ community. Over the past year, I had a chance to engage with Ontario’s ethnocultural seniors’ community and learn about the challenges they face when navigating health care. I was struck by the high demand and low capacity of ethnocultural seniors’ organizations, with limited capacity to address the health care needs of the

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In Ontario, Canada, the elderly are a fast-growing segment of the population. As of 2016, there were approximately 85,000 seniors aged 65 and over. This population is set to increase further, leading to an increase in the demand for long-term care. To address this challenge, various providers of long-term care are embarking on the path to improve quality, safety, and value, particularly in ethnocultural communities. Objectives This case study aims to investigate

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People often assume that caregivers in Ethnocultural communities will face a similar set of challenges to caregivers in mainstream Canadian communities. The reality is often more nuanced. Here, I highlight the specific challenges faced by caregivers in Ethnocultural communities. 1. Ethnicity-Specific Care Needs: Many Ethnic communities rely on close family ties, kinship systems, and traditional knowledge for care-giving. As a result, caregivers may face particular challenges when transitioning into unfamiliar care environments.

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Wincorp Navigating the Hybrid Workplace Pranjali Chauhan Sumita Rai 2023

SWOT Analysis

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“Wincorp Navigating the Hybrid Workplace” case study essay is written by the author based on her personal experience and knowledge. In her own words, Wincorp Navigating the Hybrid Workplace is an essential step for the company to make. She further adds, “Through the hybrid workplace initiative, the company is trying to balance the work-life imbalance. They are experimenting with a few different approaches to make it work for everyone, but the main aim is to maintain a better work-life balance among their employees while providing

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Pranjali, a data analyst in Wincorp, was interviewing the CEO of the company for the position of finance lead. In a high-pressure environment, she struggled to keep her nerves in check as the stakes were high. check She had always believed in a hybrid work setup, where her co-workers worked remotely and she came into the office a few days a week to complete her work. It was difficult for her to adjust to this model. Wincorp, a global player in the payment solutions industry, had emb

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Wincorp Navigating the Hybrid Workplace: Tackling the Post-Pandemic Challenges As the world comes to a pause, hybrid workplace models have come into prominence. This shift has led to a shift in the way organizations work. With remote and hybrid work models, the focus is on ensuring employees remain connected and engaged, but it poses various challenges for organizations. Organizations are navigating this new workplace model with the help of technology and a holistic approach to their operations. Our organization, Win

Guanzhan Designing a New Retail Business Model Chunmian Ge Junhui Jiang Xiao Xiao Binger Lin Ning Su

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Chunmian Ge’s (雷乾广) company was founded 20 years ago as a designer and manufacturer of fashion goods for both domestic and foreign markets. Since its establishment, the company has been constantly innovating, creating cutting-edge products and introducing new styles that set a standard for fashion in China. However, with the rise of e-commerce and the popularity of online shopping, Chunmian is in need of a new business model to remain competitive. To address this challenge, the company has embark

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“The new retail business model of Guanzhan is designed to provide a new way of shopping and the shopping experience in the city by merging the traditional traditional shopping and modern technology. The concept of the model is “Experience, Service, and Value” which emphasizes the retail experience as well as the value to consumers. Firstly, we consider the traditional shopping model that provides the “product-centered” and “price-centered” mentality to the consumers. It is common that shoppers often rely on price

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Chunmian Ge is a company in China that was established by Guanzhan, a major clothing retailer in China. Guanzhan has been experiencing difficulties due to the current trend in China, where customers prefer more sophisticated and luxurious products compared to the company’s target market. Guanzhan, in response, decided to revamp its business model and create a new one to attract and retain customers. The key challenge that Guanzhan faced in its business was that customers in China had become more focused on luxury products,

Calgary Chamber of Voluntary Organizations Empowering Nonprofits Catherine Pearl Linda Jay Simon Magennis Channing Brown

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In February 2019, the Calgary Chamber of Voluntary Organizations (CCVO) and the University of Calgary were honoured to host a community event on Volunteerism for all stakeholders, featuring Calgary Police Services (CPS) Chief Roger Chrystie, Calgary Police Association President Richard Fay, and the Calgary Police Service (CPS) and CPS Alberta (CPS A), together with over 250 community leaders, non-profit organizations, and government representatives.

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In response to the COVID-19 pandemic, Calgary Chamber of Voluntary Organizations Empowering Nonprofits launched a fundraising campaign to provide financial assistance to those facing job loss or financial stress due to business closures and economic disruptions. As a long-time supporter and advocate for nonprofits, I was thrilled to contribute to this cause, as was Calgary Chamber, which recognized my expertise and experience in the nonprofit space. We engaged our fundraising committee, with their expertise and connections, and quickly designed

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Fairphone Dialing Up Sustainability in Smartphones Malay Krishna Hardik Budhiraja 2023

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“We are a company that believes in making smartphones that are sustainable. Our mission is to make the world’s most eco-friendly smartphone, by minimizing its carbon footprint. We want to be a brand that stands for sustainability, by ensuring that each smartphone we produce is designed, built, and tested with a mind for the environment. We have developed a strategy that allows us to integrate sustainable features in our smartphone products, ensuring they are good for both our environment and our customers.” In this plan

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Fairphone is a company that has been creating environmentally conscious smartphones for over a decade now. While it may not be a household name just yet, it has made quite an impact on the tech industry. As a brand that is well-known for their sustainable approach to tech production, it’s always exciting to know about a new Fairphone model. For the 2023 model, they’re adding an innovative feature called the “Fairphone Screen Repair Kit.” Here, I’ll talk about the specific ways in

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Fairphone is a sustainable smartphone brand established in 2013 in Amsterdam, Netherlands. The company is known for its commitment to eco-friendliness, offering products that are built with materials sourced from responsible suppliers. As an individual customer, I strongly believe in supporting fair practices and products made by sustainable brands. Fairphone’s commitment to sustainability and the environment is inspiring, especially since most of the traditional phone manufacturers, including Apple and Samsung, have been adopting the corpor

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Sustainable design and production are the buzzwords of our times. It’s a mantra in green and tech industries alike, to adopt a more environmentally friendly and eco-friendly way of doing business. We often use the example of eco-friendly cars like Tesla, and this example has created more demand for eco-friendly products such as smartphones. With smartphones becoming a crucial part of our daily lives, Fairphone’s efforts have been instrumental in setting a benchmark for sustainable design

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In 2021, Fairphone made a bold commitment to reduce their environmental impact by 50% in three years. Today, I’m happy to report that they have achieved that goal. Earlier, Fairphone, a company I’ve been following closely, was known for producing luxurious smartphones with top-notch design. But as I started using their latest model, the Fairphone 3+, I was struck by the environmental impact it had. In my time with this phone, I only used it about a dozen times,

SWOT Analysis

In 2015, the tech industry came to the rescue of the planet by introducing smartphones. As of 2022, there have been over 3 billion smartphones sold in the world, and the trend shows no signs of slowing down. In addition to saving people money by reducing dependence on expensive handsets, smartphones have a significant impact on sustainability. Fairphone, a Dutch smartphone brand, offers eco-friendly alternatives to the industry’s standard smartphones. Incorporating