Category: HBR Supply Chain Case Solutions

  • Ethiopian Airlines Bringing Africa Together Paul W Beamish Yamlaksira Getachew 2014

    Ethiopian Airlines Bringing Africa Together Paul W Beamish Yamlaksira Getachew 2014

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    Ethiopian Airlines, the largest African airline, was started by Paul W. Beamish and Yamlaksira Getachew in 1945. Beamish was a civil servant and Yamlaksira, who came to Ethiopia in 1948 to study, later joined him as an assistant at the Air Ministry. Ethiopian Airlines began with three planes; a Blenheim, a DC-3 and a DC-4, all purchased from a British firm. Initially, Beamish, Yamlaksira

  • Perpetual Purpose Trust and Organically Grown Company Rethinking Corporate Ownership for the Future Laura DAndrea Tyson Steen Thomsen Robert Strand Emily Pelissier Eva Gurfein Borge

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  • Ujala Cygnus Hospital The Challenges of being a Good Samaritan in Healthcare Shweta Jaiswal Rishi Pittala Vishal Gupta D V R Seshadri

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    The Chinese smartphone manufacturing industry, TCL (Taiwanese Consumer electronics Limited), has undergone significant transformation over the last decade. The company has undergone several value chain climbing events, and in the next five years, we expect TCL to climb to the top of the global consumer electronics and phone industry. TCL has completed or is nearing completion of the value chain climbing events listed in the BCG Matrix. The industry-leading smartphone segment of TCL has also grown rapidly over the last three years. Visit Your URL With sales estimated to

    Problem Statement of the Case Study

    The value chain of TCL comprises five main functions: product design, manufacturing, distribution, after-sales service, and customer support. find this Its key products are smartphones, home appliances, tablets, and electronic accessories, with a focus on high-end products. To boost its revenue and competitiveness, TCL plans to introduce two strategies—industrial upgrading and value chain climbing. Industrial upgrading is to invest in R&D, design, manufacturing, and distribution to improve its quality and expand its market