Category: HBR Supply Chain Case Solutions

  • Indigo Paints IPO Listing Exit or LongTerm Investment Amiya Sahu 2023

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  • MediaTek From Feature Phones to Smartphones Willy Shih 2014

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  • Deepwater Horizon Oil Spill B Politics of Crisis Response David Giles Arnold Howitt Dutch Leonard 2013

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  • DBS Transformation C The Worlds Best Digital Bank Sean Meehan Pallivathukkal C Abraham 2017

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    In the past, I used an agency to help me with a specific social media marketing project. My experience with this agency was not positive. They offered me a variety of services, including pay-per-click ads and content marketing, which were pretty much useless. I was initially impressed by their approach of using automation to optimize marketing campaigns. The agency had a team of developers who could generate content for social media platforms, blogs, and website pages at a pace that would have been difficult to accomplish by hand. But my

    Problem Statement of the Case Study

    [The marketing department of a major company is struggling to keep up with the pace of change, especially in digital marketing. In response, the company has started implementing a series of technologies, including AI, which is considered a game-changer. The problem is, they lack experienced marketers and the technical skills required to implement these new tools and make meaningful improvements to campaigns. Moreover, AI tools struggle with human-like empathy, and it’s a challenge to manage the trust between the marketer and AI-generated content.

    Evaluation of Alternatives

    Click Mortar is a digital marketing agency with over 15 years of experience in helping clients maximize their online presence. With an eye on the future, we have begun implementing the newest technologies and marketing strategies in order to stay competitive in the market. I was able to see the positive impact of AI on Click Mortar when I recently received a presentation from the marketing director. “The machine-learning algorithm,,” he said, “has been able to generate results that surpass our predictions.” The presentation went on to explain that Click Mort

    SWOT Analysis

    I’m the CEO of Click Mortar, a digital marketing agency located in Bucharest, Romania. We’ve been using AI for a while, but now we’re facing a critical juncture that demands a new approach. AI technology has grown significantly in recent years. It’s not only a powerful tool for building, managing, and analyzing databases, but it can also enhance customer engagement, improve campaign performance, and enhance business agility. The first challenge is the overwhelming amount of data