Category: HBR Supply Chain Case Solutions

RJR Nabisco1990 Andre F Perold Joel Barber

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In 1990, RJR Nabisco announced its largest business expansion with the acquisition of Ralston-Purina. RJR Nabisco’s CEO, Andre F Perold, envisioned this business acquisition to be significant to Nabisco’s future. In 1993, Nabisco’s revenues increased by 15%, and this was due to the acquisition. The rationale for acquiring Ralston-Purina was clear

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Tesla Inc Frank T Rothaermel 2017

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DOUBL Vision Hard Decisions in an EarlyStage StartUp Lexi Wright Janice Byrne Bryn Davis William Jessica Bosman

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