Category: Harvard Business School Case Study Solutions

  • Ashok Leyland Embarking upon New Age Digital Technologies CASE B Chandan Chowdhury

    Ashok Leyland Embarking upon New Age Digital Technologies CASE B Chandan Chowdhury

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    Ashok Leyland a manufacturer of trucks and buses in India is currently facing a major challenge from the rise of new age technology in the transportation sector. The transport industry has seen the rise of electric vehicles (EV), which has been steadily gaining popularity, and also the of automated transport systems by companies like Volvo, Fendt and the Volvo Group’s new business unit, Volvo Trucks, in India. In this context, Ashok Leyland, along with the rest of the traditional industry, is embarking upon a

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    “Innovation, in my opinion, is the backbone of a company’s success. Ashok Leyland, one of India’s largest and most vibrant OEM, is an excellent example of how an Indian company successfully achieved this goal. I have spent the last four years researching their digital journey. Chapter 1: Industry 4.0 The first step towards Ashok Leyland’s digital journey was an extensive research on industry 4.0. This transformation is a technological transformation within the industries, which

  • Veeva Systems Transformation to PBC Ranjay Gulati Allison M Ciechanover 2023

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    In 2022, Veeva Systems transformed its sales and marketing operations and launched the Products Based on Client (PBC) approach to address the challenges posed by the rapidly evolving digital sales and marketing landscape. The company’s management recognized that the traditional product delivery model was no longer viable and was losing ground to digital sales channels. To address this, Veeva created the PBC approach, which is a strategic plan designed to deliver solutions for product owners in a cloud-based environment. The PBC approach integrates sales

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    Veeva Systems (NYSE: VEVA) is a leader in the cloud-based medical communications and marketing automation software industry. Its flagship product, Veeva Vault, is a full-cycle web-based platform for managing clinical trials, market research, regulatory submissions, and sales pipeline management. In June 2019, Veeva completed its largest acquisition to date, acquiring the medical information management and workflow software provider Allscripts, which is headquartered in Raleigh, North

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    “In 2009, we, Veeva Systems Inc. (NYSE: VEEV), the world’s leading cloud-based provider of enterprise software solutions, launched an ambitious vision. The idea was to revolutionize the way healthcare companies manage their business. Veeva aimed to provide a technology-driven solution that would transform the way the healthcare marketing and sales function, which in turn would change the market landscape for the better. It was a bold strategy, but the company was confident that it had found a win

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  • Impact investing along the South African investment value chain RisCura and investment consultants role

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    [Section: ] [Section: Background and Relevance] [Section: Problem Statement and Background] [Section: Case Study] Case Study: Mercado Bitcoin IPO or Series B (Raymond Kluender Emanuele Colonnelli Sabrina T Howell Karina Souza) (2015) Mercado Bitcoin, a leading exchange of virtual currencies based on blockchain technology, was the third Bitcoin startup to raise an initial public

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    Mercado Bitcoin’s (BITO) IPO in October of 2013 generated $45 million in capital, exceeding the original projected amount of $15 million. 30 million shares of BITO IPO were bought by US investors at the $22 per share IPO. Mercado Bitcoin is a platform for trading Bitcoin using the Ethereum network. Ethereum is a decentralized platform for creating smart contracts. Ethereum has already built its own infrastructure to facil

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