Arcelik From a Dealer Network to an Omnichannel Experience Ayelet Israeli Fares Khrais 2021
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The following article was authored by a seasoned case study writer: As an independent retailer, I was thrilled to join the Arcelik dealer network in early 2017. Arcelik is a Turkish multinational company that specializes in the manufacturing and sale of a wide range of industrial goods. I joined as a distributor to add value to our customers and to build our brand. Overview: In late 2016, I was approached by Arcelik’s head of marketing
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I’m in Turkey, speaking about my personal experience, with the global consumer goods manufacturer Arcelik. Here are 2% mistakes that I didn’t notice in my own writing. First of all, I want to start by mentioning the first-hand experience: I’ve always worked for an omnichannel retailer, which means that we sell both online and in-store. I’m an experienced e-commerce manager that’s been working in omnichannel since the early days. Firstly, I’
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In the late 1980s, our family business became known as a supplier of kitchen appliances and small domestic appliances. However, the business’s success was hampered by the absence of a digital presence, leading to a loss of customers and a significant decrease in sales. In 1995, we launched our online store, and today it boasts an extensive catalogue with over 1,500 items from over 350 leading brands, enabling customers to shop from anywhere, at any time. As the internet
Problem Statement of the Case Study
Arcelik is an industrial conglomerate that operates and provides its customers in all countries all around the world with high-quality materials and machinery. Established in 1960, the company has grown to become Turkey’s largest industrial and consumer goods conglomerate, employing over 46,000 people, managing a vast logistics system, including warehouses, depots, and other facilities for storage and distribution throughout the country. The company’s growth is rooted in its unique distribution model.
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The first-mover advantage and the decade-old tradition of building a sales organization focused on the retail store has enabled Arcelik to move forward from a market of about 3 billion dollars in 2006 to a market of over 3 billion in 2020. Arcelik today is more than a decade into an extensive digital transformation that allows it to sell a range of products across multiple channels: direct (e-commerce), dealer (Arcelik shops and ARCELIK@YOUR STORE), and online channels
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The story of Arcelik, a Turkish textile and clothing company, takes us on a journey from a traditional sales network of a few thousands of customers to one that is now a global ecosystem of over 12,000 dealers. This journey begins with the birth of the company in 1955 in Istanbul. The textile industry, which initially supplied domestic demand, became a significant contributor to Turkey’s economy. Arcelik, as the country’s largest textile manufacturer, soon became a major player. visit the site