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  • Airtel Create a New Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee

    Airtel Create a New Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee

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    “It’s a matter of time before we see a few changes in telecom industry. There are more than 400 million users who are not Airtel subscribers but are with other telecom operators. Going Here This is a space which can be made more aggressive in terms of branding and marketing. Airtel is not a bad brand, it’s a decent one. It was once a global superstar with a large global reach. Now it has become a global “loser”. Airtel is not only the biggest telecom company in India but also

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    Airtel’s marketing department launched two brand identities and a customer loyalty programme – Airtel Connect & Airtel Wuntu – in the year 2017. They used different brands and platforms to reach out to users, with the objective of competing with other telecom brands like Vodafone and Reliance Jio. The brand identity is now almost an end. There’s a little more left in the tank in terms of creative, innovative marketing, and advertising that can propel Airtel into the

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    Airtel’s ‘No Stress’ campaign for its new brand, “Emerge,” in India, is a bold departure from the company’s normal ‘Hey, Airtel’ messaging. I don’t think they realized that it was a departure until the “emerge” slogan became the talk of social media and other media outlets. The company, as it does from time to time, has adopted the ‘New Brand’ formula and gone out of the norm (a process we know, having followed this in India and elsewhere) to promote

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    I recently took over as the Head of Marketing at Airtel’s ‘Next Gen’ business – one of the ‘big’ and most ambitious business initiatives of Airtel. I was intrigued to read about Airtel’s recent move into creating a new brand – ‘Freenet’ – as part of its ‘Next Gen’ business initiative. Airtel had launched a new product called ‘Next Gen’, a product that had the promise of delivering ‘a whole new experience’ to customers. As a marketer, this was an

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    Airtel is the largest mobile phone company in India, and as the brand ambassador, I have decided to bring forth a new brand, based on customer centricity, innovation and connectivity, for the company to stand out among others. This new brand will help us create a unique brand identity that stands out in the competitive market. Airtel stands for ‘Airtime for All’, which means that we are committed to provide affordable, reliable and hassle-free services to our customers. We will focus on three pillars of our brand strategy

  • Leslie Brinkman at Versutia Capital Julie Battilana Robert Steven Kaplan 2007

    Leslie Brinkman at Versutia Capital Julie Battilana Robert Steven Kaplan 2007

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    Leslie Brinkman, the CEO of Versutia Capital, has been a longtime employee of the company, having joined in 2000. As a matter of fact, the author worked closely with her during her early days at Versutia. She has been instrumental in guiding the company through various economic recessions and market downturns. In 2008, after the company had been experiencing a decline in revenues for the past year, Leslie stepped in and took matters into her own hands. She instit

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    In the summer of 2007 I was a 3-month-old intern at Versutia Capital, a top venture capital firm in Los Angeles. During my summer I worked on various projects, including but not limited to: 1. Portfolio Review: I reviewed and analyzed numerous companies for our firm. These companies were mostly late-stage ventures in industries such as healthcare, life sciences, and telecommunications. 2. Deal Pitch: I helped to prepare pitches for companies that I was interested in investing

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    In 2007, I had a great opportunity to attend a seminar on “The Future of Financial Markets” (Versutia Capital) organized by Robert Steven Kaplan. This is an event that he organized annually; however, the content and discussions have been expanded in each edition. This was one of the most important seminars in my life. I remember feeling a sense of gratitude and humility while listening to Robert. I felt the same way when I listened to Leslie Brinkman’s speech during the seminar

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    Versutia Capital is one of the most famous and well-respected finance firms in the world. Their team of analysts are experts at their craft and their analysis has never failed to give great investment ideas to their clients. Leslie Brinkman is one of their most talented analysts. Versutia Capital is known for their ability to anticipate market trends and make well-informed investment decisions. They have a track record of success, and their analysts are respected throughout the industry for their impe

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    In 1983, I wrote an opinion piece on Leslie Brinkman for the Chronicle of Higher Education, one of the most prominent journals in the field of the finance industry. In the article, I argued that, in order for Wall Street to innovate, it needs to embrace some of the practices of the Internet and other new technologies. At the time, my views were radical for a lot of people on Wall Street. But as I look back on that article today, I am amazed at how much it still seems to ring

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    Topic: Leslie Brinkman at Versutia Capital Julie Battilana Robert Steven Kaplan 2007 Section: Alternatives Leslie Brinkman is a VC and founding partner of Versutia Capital, a seed capital firm that provides capital to venture-backed start-ups. He is also a co-founder and chairman of the CMO Council’s Private Equity Working Group. Julie Battilana is the CEO of Capital One Ventures. Robert Steven Kaplan is one of the original venture

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    1. Leslie Brinkman at Versutia Capital Julie Battilana Robert Steven Kaplan 2007 I was the manager at Versutia Capital in 2007 and was in charge of the US operations of the company. I managed a team of five and supervised the day-to-day work of about twenty-five individuals. It was an exciting time in my life, since the firm was growing rapidly and expanding into new geographies. One of the most significant projects I was involved with was the acquisition

  • DuPont Sustainable Solutions A Simon Parker Ramasastry Chandrasekhar 2020

    DuPont Sustainable Solutions A Simon Parker Ramasastry Chandrasekhar 2020

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    My first case study as a sustainable solutions specialist at DuPont was for a multinational consumer electronics company. The client had been on the edge of the “green” bandwagon, using a range of “green” packaging materials and initiatives, but was facing challenges in terms of cost and production. My strategy was to take a fresh approach to designing the packaging in a more efficient, cost-effective way, leveraging new technologies and sustainable materials that could be produced more efficiently in smaller quantities, while still meeting

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    In June 2019, I wrote “The Most Innovative Company in Manufacturing”. DuPont Sustainable Solutions, an innovation company under the DuPont corporation, launched a new product called “Sustainable Solutions”. DuPont Sustainable Solutions is an initiative that offers sustainable solutions to industry. It has a team of experienced and qualified scientists who provide services to clients to create sustainable solutions. They also offer their services to clients, who are not willing to pay for a standard service.

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    The Sustainable Solutions team at DuPont has achieved the largest revenue contribution to the company’s overall sales, with a significant part of these profits coming from the renewable energy sector. This is quite impressive, given that the renewable energy sector is now growing rapidly, and the companies that manufacture, build, and supply these technologies are the ones that benefit the most. Simon Parker Ramasastry Chandrasekhar, the managing director of the company, has highlighted how these technologies are driving the need for cost

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    DuPont Sustainable Solutions (DSS) is a global company that has been in existence since 2012. Their sustainability vision is to help ensure a safe, sustainable, and healthy future by developing innovative solutions that make the world a better place for people and the planet. DuPont Sustainable Solutions has developed a range of products and technologies for various industries. Their flagship product is Kevlar, a high-strength polymer material. Kevlar is a very strong

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  • Mokshshil Balancing Innovation Growth and Control Indra Meghrajani Sweety Shah Bilva Desai

    Mokshshil Balancing Innovation Growth and Control Indra Meghrajani Sweety Shah Bilva Desai

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    1. I, me, my. Keep it conversational, and human — natural rhythm. 2. Small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. 3. I am a Mokshshil who balances innovation growth and control. 4. I wrote my first book “Mokshshil Balancing Innovation Growth and Control” last year. 5. I live and work in Mumbai, India. 6. I’m the founder and CEO of “Saf

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    Innovation and Growth is the key to success for many organizations in the 21st century. It requires courage to take risks, adapting business models quickly to market changes and creating competitive advantage. Balancing innovation and growth requires balancing innovation with growth, and growth with control. The management challenge is to achieve a balance between growth and control, as illustrated by the parable of the turtle, “It takes a hundred years to grow one turtle, but it takes only two minutes to kill it.” This paper proposes a framework for bal

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  • To Relocate or Resurrect A South African Textile Factory in Distress Lisa Kinnear Mbongeni Ndlovu

    To Relocate or Resurrect A South African Textile Factory in Distress Lisa Kinnear Mbongeni Ndlovu

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    I worked at an old, decrepit, and financially struggling textile factory in South Africa. The company’s owner, Mr. Ntobeko Ntshumayelo, is a visionary but failed at most of his business ventures and decided that the company’s current location, which had become too expensive, was not worth the expense of rebuilding the factory. He had been offered to move his factory to other parts of the country. Mr. Ntshumayelo had been thinking of closing the factory for a long time. more helpful hints The factory had a

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    The problem of South African textile factory in the rural areas remains an enigma. The reasons why this trend has not been reversed over the years are not known. It seems there is no comprehensive solution to the issue. To resurrect these textile factories in distress will take a lot of investment, attention and time. It is estimated that the cost of rescuing a single factory will range between R5 million to R15 million. The first option is to re-incorporate the factory as a joint venture between

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    As a former resident of Cape Town, where I worked as a marketing executive in the textile industry, I witnessed firsthand the significant decline in the South African textile industry in recent years. Although South Africa is a globally recognized leader in many sectors, including agriculture, manufacturing, and tourism, the textile industry continues to face significant challenges, such as lack of a centralized market, limited investments, and high labor costs. My personal experience working with a textile factory in Durban for three years, where I learned the business

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    The textile industry has contributed significantly to the growth and development of many African nations, and this has led to the creation of many textile factories. Many textile factories in the world operate in Africa, but some are experiencing a decline in production due to factors like climate change, market shifts, and decreased demand. One textile factory in particular, the Gauteng Textile Company (GTXC), is experiencing difficulties in the past years. However, it has managed to resurrect itself, and I have been asked to investigate why

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  • Elon Musk vs OpenAI For Whose Profit Tom Hunsaker Abdulaziz Alakeel

    Elon Musk vs OpenAI For Whose Profit Tom Hunsaker Abdulaziz Alakeel

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    I am an ex-professional journalist and a current freelance writer. This piece is a response to Elon Musk’s tweet about OpenAI (Artificial Intelligence) and their new technology. this website I strongly oppose OpenAI’s use of my intellectual property without my consent. This is not about competition or technology — rather, it’s about theft. The essay examines the two companies, their current products, their history, and the effects of OpenAI’s actions. My analysis focuses on how the use of my work threatens to

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    I worked for OpenAI for 4 months, and I am very much convinced of the potential they hold for the future of AI. Their current AI system, ChatGPT, is already outperforming its peer, GPT-3, and I predict that they will eventually outshine it. On the other hand, Elon Musk has launched SpaceX, and he is actively trying to build a company around SpaceX with private funding. SpaceX is already making progress on Mars colonization and has signed a deal with Jeff Bezos to send space tourists

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    “In a world where Elon Musk has started building a new SpaceX that will take humankind beyond the stars, and OpenAI will be building their new AI systems that will beat human players at Chess, Go, and Jeopardy, with their recent chatbot beating human gamers at chess, it’s pretty safe to say that we are witnessing a matchup for the ages.” Now tell about Elon Musk vs OpenAI For Whose Profit Tom Hunsaker Abdulaziz Alakeel I wrote:

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    In early 2016, Elon Musk launched SpaceX (Space Exploration Technologies), a private rocket manufacturer, with the goal of making space accessible. In January 2020, the company became a publicly traded entity. Tesla (Electric Vehicles, Inc.) is a company with a unique vision: to make electric cars affordable, while also promoting clean energy. In November 2017, the company became a publicly traded entity. The two companies both operate with great ambition and

  • Summit Distributors B Marc H Zablatsky

    Summit Distributors B Marc H Zablatsky

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    In my job as a product manager, I was fortunate enough to get to know a lot of great products. But few stood out for me more than Summit Distributors’s products. This company offers a variety of hardware, software, and accessories for businesses, with a particular focus on the retail, hospitality, and healthcare sectors. Summit’s hardware is made by a company named Pro-Vision. Pro-Vision makes a wide variety of products, but for this case study, we’ll focus on two: a wireless access

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    “Summit Distributors B, a business in my community, makes and sells industrial machinery products and supplies. I’ve been a partner for over 30 years, and during this time I’ve seen them grow to become one of the largest distributors in this region. Summit Distributors B is an amazing and humble company. visit this web-site Their focus on their customers, top-notch products and excellent customer service make them stand out in a highly competitive market. I’ve watched them develop as a company from a small family-owned operation to

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    In the summer of 2018, the board of directors of Summit Distributors, B.C. (STD), an international company based in Canada, announced that it planned to conduct a strategic review to determine if the company should proceed with the acquisition of certain companies in the energy services business. The board recognized that the timing was right for such a review, and that this exercise could benefit shareholders by enhancing the value of STD’s stock. The board’s strategic review commenced in early 2019 and

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    In 1993, I started a family business, Summit Distributors. Since then, we have become one of the largest independent dealers of electrical and electronic parts for commercial and industrial facilities in northern New Jersey. We also handle a large portion of our supply through wholesalers and suppliers located nationwide. My son joined me full-time in 1998. We started with 3 employees. In 2001, we added the business to our portfolio as a wholesale operation with 20 employees. Today we

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    In 1998, I was asked to write a proposal for a major new retail store for Summit Distributors. I was a senior business writer for our media and trade groups at Wanamaker’s in Philadelphia. Summit Distributors is a privately held firm based in New York City with some 650 employees. Its retail stores carry food, beverage, and hardware products, mainly sold through a national chain of wholesalers and through select independent retailers. It is a fast-growing company

  • Dunkin Donuts C Growth Strategy Supplement Hirotaka Takeuchi 1983

    Dunkin Donuts C Growth Strategy Supplement Hirotaka Takeuchi 1983

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    Dunkin Donuts started in 1950 as an ice cream shop in Boston. In 1947, Dunkin Donuts, Inc. Was formed to become a franchisee of Cronuts (Banana-flavored croissant-wafer sandwich), a caffeinated pastry that became hugely popular. By 1954, Dunkin Donuts started franchising as an American business. It was a huge success with franchisees providing their own locations and branding themselves as “Dunk

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    Dunkin Donuts is a leading international coffee chain founded by Frank Pepe in 1950. The company started with a single bakery in Boston and soon expanded its operations into various parts of the United States and internationally. Dunkin Donuts currently operates around 15,000 cafes, including 500 in the US, 250 in Canada, and several hundred overseas. In recent years, Dunkin Donuts has been facing significant challenges, including increasing competition from coffee chains

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  • Trouble at Tessei Ethan S Bernstein Ryan W Buell 2015

    Trouble at Tessei Ethan S Bernstein Ryan W Buell 2015

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  • Merck Co Evaluating a Drug Licensing Opportunity Richard S Ruback David Krieger 2000

    Merck Co Evaluating a Drug Licensing Opportunity Richard S Ruback David Krieger 2000

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    A drug licensing opportunity Merck Co’s 60 year veteran drug licensing executive, Richard S Ruback, recently visited my office and we discussed the current situation with respect to two promising late stage research candidates. Both of these are quite different than anything currently in the field, and require specific and significant licensing expertise to realize commercial success. One of these is a small molecule inhibitor of the CD36/CD73 metabolic pathway. CD36/CD73 are lipoprotein

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    As the chief of the R&D team at a biotech company, you were assigned to evaluate a promising drug license opportunity. 16 years later, I’m happy to share the outcomes and lessons learned from the experience. At the start of the project, there was high expectations for the new drug candidate. In our initial rounds of evaluation, we identified the project as an excellent one. Our team quickly worked up a detailed briefing document and set out to prepare for presentations at all the major conferences across the biote

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    “In 1997, a team at Merck, based at their campus in Whitehouse Station, New Jersey, began a program designed to identify new, innovative therapeutics for the Company. The project was initially developed at a 10 million dollars a year cost. Based on the information provided, what was the nature of the Merck Co Evaluating a Drug Licensing Opportunity mentioned in the text material?