Bank of America Mobile Banking Sunil Gupta Kerry Herman 2010
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Bank of America (BoA) is a publicly-traded company based in the United States. It is a leading player in the banking industry, serving millions of customers worldwide. BoA is famous for its strong financial and technological infrastructure. But its recent mobile banking platform “Mobile Banking” has caught the attention of the banking industry, both internal and external. I worked for one of BoA’s divisions, Financial Markets, where Mobile Banking was developed and deployed. Mobile Banking is designed to simplify financial transactions,
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In case you are not aware of the amazing innovations that are shaping the finance world, I would like to share my experiences with Bank of America Mobile Banking Sunil Gupta Kerry Herman 2010, which was launched recently. In my case, as one of the most prestigious banking organizations in the US, this innovation was launched for the purpose of increasing customer convenience. I remember the first time I received this mobile banking solution; it was amazing. I don’t have to visit a branch, I don’
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Bank of America has rolled out mobile banking in the US, UK, Canada, Mexico and several other foreign markets (April 2010). The app is available for Android and iOS platforms and provides the user with instant access to banking services, such as transferring funds, paying bills, setting up automatic payments and viewing account balances. The app also enables access to a full suite of online banking features and customer service options. I was impressed by this bank’s move into the mobile banking market, which offers a significant
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I am a finance expert, and this is the first time that I have reviewed the case study on Bank of America Mobile Banking. The Bank of America has introduced its most popular mobile banking app that offers banking services via the mobile devices. This new app has a lot of advantages, and the main one is that it provides convenience to the customers to access their banking account anytime, anywhere. I have reviewed this app, and it looks very impressive from its design to its features. Firstly, I liked the layout of the mobile banking app
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I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — Bank of America Mobile Banking has been very popular since its . The app has made mobile banking more accessible and convenient for consumers, who are not geographically mobile and cannot visit the bank branches to conduct transactions. read the full info here According to a recent survey, 81% of people now have a mobile device in their possession. This has led to a boom in mobile banking, with users opting to use the app as
VRIO Analysis
As someone who frequently goes for long walks in nature, I was thrilled to learn of the launch of Bank of America Mobile Banking by SUNIL GUPTA, CSO and COO, on April 28, 2010. It was announced that for the first time, Bank of America customers in 345 cities in 28 countries had access to the bank’s mobile banking services. With such a huge customer base available to the bank, there was bound to be a lot of excitement and anticipation for these innovative services.
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Section: Technical Description Section: Operational Setup Section: Customer Acceptance Testing (CAT) Section: Deployment Plans (Rolling Out Mobile Banking Service) Section: Security Section: Data Analysis Section: Technical Design Section: User Research Section: User Feedback Analysis Section: Design and Development Section: Performance Evaluation and Testing Section: Deployment Section: Customer Support and Training Section: Maintenance and Support