Category: Management Case Studies

  • CASE 41 HopeWell Inc Della M Hughes Marji Erickson Warfield

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    “Hey folks! So here’s my first piece in the series of Business School Case Study Projects for students. The case study is of a Sneaker start-up named Okepas, whose primary focus is on the distribution of sustainable sneakers. The business was launched 2 years ago with the aim of contributing to a more environmentally friendly world, using sustainable and biodegradable materials. I was assigned the task of interviewing the co-founder, Ms. Holly Ott, and their operations head, M

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    “Tariff Shock” or “Brexit” is a major and complex global economic issue. In 2018, Trump’s tariffs on Chinese imports escalated to 10%. This was followed by the 25% tariffs on steel and 10% tariffs on aluminum. This shock created an unexpected supply-demand shock and affected everyone, including the consumers. As a result, there is a disruption of the supply chain, leading to a drop in production and loss of jobs. In the meantime,

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    The last year has not been easy for many businesses. The world has undergone multiple events with unforeseen consequences. The impact of tariff shocks have significantly impacted the sneaker market supply chain. Okepas, a sustainable sneaker startup, emerged as a leader in this market. It stands for “Out of Kings Apparel Production and Environmental Sustainability.” Their sneakers are made from recycled materials, and their slogan is “Sustainable sneakers, from the Earth