Category: Management Case Studies

  • Lululemon Athletica Alice M Tybout 2017

    Lululemon Athletica Alice M Tybout 2017

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    Lululemon Athletica is a Canadian-based multinational activewear clothing company, founded in Vancouver in 1998. It offers yoga and fitness apparel, and accessories, including mats, bands, and shoes. They specialize in creating sustainable and high-quality clothing for people who want to do exercise and live an active lifestyle. The company is known for its unique logo and brand identity, which includes its green, luminous colors. In Lululemon, we saw an

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    In February, 2017, Lululemon Athletica (Lululemon) unveiled the brand’s most ambitious retail strategy yet. The multi-channel transformation started with Lululemon’s “One Shop,” a 15,000 square foot store in the heart of Vancouver. “One Shop” is a full service store and not your usual Lululemon brand store, but rather “one shop” that serves as an extension of Lululemon’s website and other digital touch points.

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  • Hubang Chili Sauce Adding Pungency to a Competitive Emerging Market Jianping Xu Hui Sang Harry Xia Xilin Yang

    Hubang Chili Sauce Adding Pungency to a Competitive Emerging Market Jianping Xu Hui Sang Harry Xia Xilin Yang

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    This case study examines Hubang chili sauce, an overseas manufacturer in China. Hubang is a relatively small brand that was established in 2001, but it rapidly expanded into a national leader in chili sauce. This company’s rapid growth has been fueled by its innovative approach to product design, distribution, and marketing. Despite the company’s success, Hubang faces a number of economic and social issues, including a competitive market in which its core competencies (high-quality ingredients and innovative packaging design

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    Hubang Chili Sauce Adding Pungency to a Competitive Emerging Market In China, Chili sauce is widely used as condiment and has a profound effect on the taste and perception of the dishes served. Chili sauce is an essential flavoring that is highly appreciated, not just for the taste but also for the aroma and pungency. For instance, Hainanese Chili Paste has a unique flavor profile that has become famous all over the world due to its high pungency. As such, Hainanese

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  • HundredYear War Coke vs Pepsi1890s1990s Chiaki Moriguchi David Lane 1999

    HundredYear War Coke vs Pepsi1890s1990s Chiaki Moriguchi David Lane 1999

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    Coca-Cola in 1885, Pepsi in 1893 — both these drinks first came onto the scene in Europe, and both have had long-lasting influence in global markets. And both Coca-Cola and PepsiCo are now considered multinational giants, serving billions of customers around the world. Coca-Cola, founded in Atlanta, Georgia, by George W. Trumball, and later acquired by The Coca-Cola Company, has been around for over a century. The Coca

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    Several decades ago, the HundredYear War between the United States and the British Empire was at its peak. This long and bitter war was an epic struggle that raged from 1633 to 1904, and its effects continue to be felt in the world today. As one of the participants in this conflict, Coca-Cola took the lead in trying to bring the two countries together. The founder of Coca-Cola, Sir John Sperry, saw the war as an opportunity to unite Americans and Brits

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  • London Public Library Vaughan Radcliffe Ian Nichol

    London Public Library Vaughan Radcliffe Ian Nichol

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  • Schneider Electrics India Smart Factory Creating a Sustainable Value Chain Abridged Chandan Chowdhury

    Schneider Electrics India Smart Factory Creating a Sustainable Value Chain Abridged Chandan Chowdhury

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    The goal of the smart factory is to create a sustainable value chain in the electrical and electronics industries. The Smart Factory is an innovative system for production that combines various automation technologies with intelligent supply chains, artificial intelligence, and data analytics. The Smart Factory’s objectives are to optimize resource usage, reduce waste, and reduce the environmental impact of the production process. The Schneider Electrics India Smart Factory (SISF) is an initiative in collaboration with Infosys Foundation. Visit Website This Sm

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  • Largescale Change at the WSSC Amy C Edmondson Corey Hajim 2003

    Largescale Change at the WSSC Amy C Edmondson Corey Hajim 2003

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    The WSSC was originally established as the West Shore Substation System Control Center (SCSCC) in the year 1987, with an initial capacity of 40 MW, and an annual average consumption of 20 MW. However, a major expansion was initiated in the year 2003, with the increase in the installed capacity from 20 MW to 125 MW. To ensure smooth functioning of the WSSC, the initial project cost was $12

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    In the early 2000s, the Western Sydney Stations Corporation (WSSC) — then a local government agency — faced significant challenges in its role as a regulator of telecommunications infrastructure. The primary objective was to maintain, maintain and expand a stable, reliable telecommunications network to meet the demands of the expanding residential and commercial sectors in the western suburbs of Sydney, Australia. The Corporation’s main strategy was to use a combination of the following approaches: 1. Regulatory Reform – The corporation sought

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  • Bavarian Nordic AS Yet Another COVID19 Vaccine Robert D Austin Christoph Grimpe

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  • Spectrum Equity Investors LP Rebecca Voorheis Elise Martin 1994

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