Category: Ivey Business School Case Studies

Sergio Marchionne at Chrysler Rob Kaplan Bernardo Bertoldi 2015

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“Chrysler’s Sergio Marchionne arrived on a bus in Detroit to announce that the U.S. Automaker was going to cut 16,000 jobs, sell off the Jeep and Dodge brands and sell the Chrysler brand. The decision was made to cut costs, especially those related to research and development, to reduce its overall costs, and to put in place a leaner manufacturing operation to help reduce its overall costs. In my 12 years with Chrysler I’ve seen the automaker become a much

The Balancing Act Making Tough Decisions Colleen Sharen 2016

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Planetary Resources Inc A Anette Mikes Amram Migdal 2014

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Pierre Foods Acquisition of Advance Foods B1 Stock Purchase Agreement Buyers Perspective Guhan Subramanian Mike Harmon

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Note on Cash Flow Valuation Methods WACC FTE CCF and APV Approaches SK Mitra

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Spotify Anita Elberse Alexandre de Pfyffer 2016

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Molson Canada Social Media Marketing Deborah Compeau Israr Qureshi

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