Category: Ivey Business School Case Studies

  • Strong Tie Ltd 2012

    Strong Tie Ltd 2012

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  • Identify the Industries1996 Jeremy Cott 1997

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    Throughout our nation’s history, there have been two distinct periods that had a profound impact on the growth and development of our country’s economy. One of these periods was the ‘American Industrial Revolution’ that commenced in the 19th century. This revolution was characterized by the rapid growth of factories and industrial enterprises, leading to the emergence of ‘mass production’, which reduced the time required for the production of goods, as well as, their quality. The other period of great influence in American industry, in the late

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  • The iPhone at IVK Richard L Nolan Robert D Austin

    The iPhone at IVK Richard L Nolan Robert D Austin

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    In 2007, the smartphone market was overwhelmed with cluttered competitors’ marketing strategies. As consumers became tech-savvy, many brands were struggling to meet their market needs by competing in the smartphone market. It was in this environment when Apple released the iPhone. Brief Summary of Apple’s Strategies – Leveraged on high-tech and advanced manufacturing of the latest technology to provide a product line that set the tone for the new mobile device market. –

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  • Note on Employee Stock Ownership Plans ESOPs and Phantom Stock Plans Note Dwight B Crane Indra A Reinbergs 2000

    Note on Employee Stock Ownership Plans ESOPs and Phantom Stock Plans Note Dwight B Crane Indra A Reinbergs 2000

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  • Insider Trading Without Cooling Off Mark Simonson

    Insider Trading Without Cooling Off Mark Simonson

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  • Aegon vs AXA Walter Ingo David Remmers 2002

    Aegon vs AXA Walter Ingo David Remmers 2002

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  • Mysore Deep Perfumery House Scaling a Family Business Tulsi Jayakumar

    Mysore Deep Perfumery House Scaling a Family Business Tulsi Jayakumar

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  • AI for Improving the Procurement Experience of Indian Railways Sumanta Singha Milind Sohoni Sripad Devalkar Vijaya Sunder M 2023

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  • Dr Johns Products Ltd William A Sahlman 2002

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    My first experience was with Dr Johns Products Ltd when I had been selected for their “alternatives” course. read I was very excited about this, as I’ve never done anything like it before. It took me about 2 months of weekly lessons to really get into the swing of things. After completing the first course, I found myself having to explain complex concepts to classmates or other students who didn’t quite understand them. Whenever they asked me a “new” question, I would immediately have to research and find answers myself. At this point,

    Problem Statement of the Case Study

    The case study begins with the setting in the early 1990s, the time when the Dr Johns Products Ltd started its business in the UK. The company was established after Dr Sahlman’s wife suffered a heart attack, leaving him time for his own businesses. The market was booming and many companies were entering it. Dr Johns had a vision of building something of quality and good value for money. So, he took an investment loan to invest in manufacturing and distribution of his product – medical tape. The company initially had 3 products see it here