Category: Ivey Business School Case Studies

  • Cynthia Carroll at Anglo American A Gautam Mukunda Lisa Mazzanti Aldo Sesia 2013

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    BMR Advisors is a business management consulting firm with an exceptional portfolio of clients, with a long history of growth and success. BMR has been known for delivering results in the areas of Strategy, Operations, Financial Analysis, and more, making it a top-ranked business consultancy firm in India. Its senior team has extensive experience in areas such as HR, Marketing, Finance, Operations, and many others, with a record of delivering successes with its clients. BMR Advisors is head

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    In early 2016, my boss, Suhruta Kulkarni, and I were working on our new marketing plan. We knew the market was very saturated with competitors, so we had to come up with something unique. We talked about it many times, and I realized that our best bet was to compete on quality. After all, if we could offer something better than our competitors, our customers would choose us over the others. In a short conversation with my friend, Dinesh Kumar, he was convinced that we

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