Category: HBR Supply Chain Case Solutions

Fertex From Online Fertilizer Shop to IndustryTransforming Platform Donghong Li Tao Jiang Yuxuan Zhao Zhuge Yang

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“It is amazing how a simple online shop like Fertex.com became a global fertilizer manufacturing powerhouse, without having to rely on government subsidies, centralized factories, or centralized markets. It is so satisfying to witness a marketing and technology team like Donghong, Li Tao, and Zhuge create and nurture a successful brand that resonates with customers. How does Fertex’s case study illustrate the company’s transformation from an online shop to a global fertilizer manufacturing powerhouse, without centralized mark

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Fertex was born out of a small home-based company. After the completion of our first order, our business started flourishing, and we moved to a bigger warehouse. With time, we had to deal with several problems, like lack of storage facilities and inefficient logistics. One of the big problems was the inventory management system, which was non-existent and lacking in data. important link This made it hard to keep track of what stock was available and where it was located. Our employees often had to go to different warehouses to fetch the same

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Raising Capital at BzzAgent B Supplement William A Sahlman Christopher Payton 2015

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Shisong Cardiac Center Kumbo Cameroon Kevin A Schulman NellyAnge Konthcou

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Avive Resuscitating a Defibrillator from the Regulatory Brink Satish Tadikonda William Marks

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