Yahoos Acquisition of Tumblr Kenneth C Lichtendahl Andrew Kritzer
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Subject: Yahoos Acquisition of Tumblr Kenneth C Lichtendahl Andrew Kritzer On September 2, 2013, Yahoo (NASDAQ:YHOO) announced that it had agreed to acquire Tumblr, a micro-blogging and social networking site for $1.1 billion. Yahoo’s CEO Marissa Mayer said the move was designed to make Yahoo a more engaging and relevant place for customers. The acquisition closed on August 12, 20
Marketing Plan
“Yahoos Acquisition of Tumblr” is a comprehensive marketing plan that highlights the benefits of the proposed Yahoos acquisition of Tumblr. Yahoos are a well-known online company, and the purpose of this marketing plan is to evaluate the potential impacts of Yahoos acquiring Tumblr on the social media industry, the markets they operate in, the customers they will gain, the revenue stream, the brand equity, and the company’s strategy. Background of Tumblr T
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Tumblr was born as a “social blog,” a social media network of blogs and other web sites that allow users to display and share their “tumblr” posts (“tumblr” means “small blog”). Its founding members were David Karp and Rony Abovitz. Tumblr’s tag line became “Life on the Web’s Smallest Platform.” The name was chosen to reflect its size and cost, as well as its minimalist aesthetic. “Life on the Web,” of course, was a
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Yahoo acquired Tumblr for $1.1 billion, a year after I published “Tumblr’s Dilemma: Why It’s Impossible to Maintain Coherent Branding” in the December 2012 issue of Inc. I had just written a blog post about the same acquisition for a similar publication (Screencasting World). read here Since Yahoo’s announcement of Tumblr’s acquisition, I got calls asking to discuss this acquisition. My blog post and interviews
Case Study Analysis
In July 2013, Yahoo announced that it had signed a letter of intent to acquire Tumblr, a popular microblogging platform for sharing photos, links, and text. The acquisition cost Yahoo $1.1 Billion. I was approached by Yahoo’s marketing team to write a case study about Tumblr in the first person. A year ago, Yahoo was struggling. The company had seen its shares drop to 25 on the opening of the first trading session. With a loss of
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The recent acquisition of Tumblr by Yahoo is a case study in business deal making. The combination of Yahoos innovative design and Tumblrs engaging and customizable platform makes it one of the most attractive players in social networking. The company that was co-founded in 2007 by David Karp was the ideal candidate for Yahoo. David Karp’s unique vision was to merge Yahoo’s search capabilities with Tumblrs content. In 2013, Yahoo made an offer for T
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Tumblr, a popular microblogging platform, has been acquired by Yahoo, which is reported to be valued at USD 1.1 billion. According to the Yahoo press release, the deal was finalized on June 12, 2013, and Tumblr will become part of Yahoo’s new “Brand Networks” platform. The transaction is a significant move for Yahoo in its effort to grow its social business offerings. Tumblr is expected to provide Yahoo with a rich and diverse
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Yahoos Acquisition of Tumblr: Implications for Small Business Owners In April 2013, Yahoo! announced that it had agreed to acquire Tumblr. As an independent blogging platform and social network, Tumblr’s primary goal is to enable users to share their creativity and connect with people who share the same interests. On one hand, Yahoo is a major brand and holds enormous market share in search engine, email, and streaming. Yahoo has made strategic moves in recent years, including